Sipping and drinking, bold and light , stretched out over a period of time or line, is definitely the way to go.
The challenge the designers were faced with this week was to design beer packaging only using type. Each designer was assigned a specific typeface that would become their muse, and that was all they could use, no images, no illustrations JUST type. The final package delivery should include a bottle and some sort of 1-pack, 4-pack, or 6-pack that would serve as carrier for the beer. Guest Judges: Preeti Ayyangar
And here are the results...
All presented packages...
AND THE WINNER IS
COLT 45
Simple, innovative and right to the point. Great use of Bodoni.
SAPPORO
Because we all want to be a star, once in a while.
BROOKLYN SUMMER ALE
Charity in the big city
SMITHWICK'S
The Irish like their castles as much as they like their beer.
(FYI, the bricks are made of type)
FRANZISKANER
The frenchie with a scarf.
JACK DANIELS
Come on girls we love a good accessory.
HEFEWEISS
Because good beer should be given the prestige of wine.
RED STRIPE
Jamaica man!
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