A bark, a meow, a chirp and hiss or a click, were some of the noises that inspired this second week challenge.
This week the designers were tasked with finding a solution to a packaging problem while working within specific constraints. The challenge this week was to design "cat, dog, bird or reptile food packaging" while integrating photography and keeping the main package to 4 sides. The final package delivery should include a main food product, and some sort of treat or secondary food product as an extension, bringing the total to 2 packages, (note, the second package did not have to be 4 sided). Class was held at Realm Communications, were students got to experience a real conference room environment, as well as get some very honest and consumer savvy feedback. Guest Judges: Michael Stewart, Eric Berrios, Michelle Carlino, Winnie Widastra
And here are the results...
All presented packages...
AND THE WINNER IS...
MILK BONE
The judges felt that this packaged showcased a great combination of simplicity and reality, all wrapped around a great concept.
From another angle, is it meat or is a bone?
A view from a above.
The others...
LYRICS, all about the structure.
Another view...
BROWNS, sing a little song your the birdman.
ORGANICS, for the conscious cat.
ZOO MED's, are you looking at me?
EVO, for the well manicured dog/owner.
MORNING SONG, because it's about heritage.
KAYTEE, keeping it fresh.
Feel free to leave us your thoughts, remember educational purposes only.
1 comment:
Wow! What a great idea for the milk bones. I would so buy some for my dog. It goes to show simplicity always wins.
Also, the runner-up is amazing too! It shows a lot of thinking was involved in the overall presence on the shelf as well as the unique structure of the bird/box.
This makes me want to go back and be in this class again! Love it. keep up the good work.
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