Wednesday, August 27, 2008

Project Packaging - Challenge 5

In the spirit of Walmarts' new rebranding I decided to tackle their house brands as one of our challenges for this quarter. Walmart like Target, Publix and Kroger, has some house brands that they champion, unfortuneately they don't take as much care of the packaging as they take of the price. So with that said, why not package Walmart house brands, it seems like the perfect opportunity. The deliverables for this challenge include 2 packages of any Walmart house brand.
Guest Judge: Hollis Wright.

Results...
All presented packages



AND THE WINNER IS...

GREAT VALUE LIGHTBULBS
Witty, environmentally conscious and monetarily savvy made this package stand out from the rest this week.



From another angle...



MAINSTAYS LAUNDRY ACCESORIES
Playful and unique.



GREAT VALUE JUICES
Fresh design for no so fresh juice.



COLORPLACE PAINTS
Interior, exterior anyone?


MAINSTAYS KITCHEN ACCESORIES
Because we all like to think that someone is paying attention.



GREAT VALUE JUICES
Making you look slim even when you are not.



HOLIDAY TIME
Great construction for great packaging.



EQUATE MEDICINE
Relief to your pain is on the way.

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