Project Packaging - Challenge 6

And now for the last challenge of the quarter...

The melting pot, different cultures, different languages, different people, as one unified voice communicating to sell a product. In this last challenge, students were tasked with taking an international product and redesigning to fit in the US market while maintaining true to it's roots. The deliverables, 2 packages, 1 had to be a can. Guest Judge, Elizabeth Boyle.

Results...

AND THE WINNER IS...

FERRER, SPANISH PRODUCTS
To the point, elegant yet focused.




Another look.



GOYA BEANS
A little bit of fun in your fork.



QUAIL EGGS
Fun for everyone, what do you see.



HIME
If sushi is your think, hi me.



PHILLIPINES BARQUILLOS, DRIED MANGOES
Fun and appetizing



TAJ, FOODS
Are this supposed to be danish?



CREMA,
Mexican food anyone.

Project Packaging - Challenge 5

In the spirit of Walmarts' new rebranding I decided to tackle their house brands as one of our challenges for this quarter. Walmart like Target, Publix and Kroger, has some house brands that they champion, unfortuneately they don't take as much care of the packaging as they take of the price. So with that said, why not package Walmart house brands, it seems like the perfect opportunity. The deliverables for this challenge include 2 packages of any Walmart house brand.
Guest Judge: Hollis Wright.

Results...
All presented packages



AND THE WINNER IS...

GREAT VALUE LIGHTBULBS
Witty, environmentally conscious and monetarily savvy made this package stand out from the rest this week.



From another angle...



MAINSTAYS LAUNDRY ACCESORIES
Playful and unique.



GREAT VALUE JUICES
Fresh design for no so fresh juice.



COLORPLACE PAINTS
Interior, exterior anyone?


MAINSTAYS KITCHEN ACCESORIES
Because we all like to think that someone is paying attention.



GREAT VALUE JUICES
Making you look slim even when you are not.



HOLIDAY TIME
Great construction for great packaging.



EQUATE MEDICINE
Relief to your pain is on the way.

Project Packaging - Challenge 4

Does cutting Barbie's hair, playing dress-up, creating fantasy battle scenes while making gun noises stir up any memories? Students were asked to draw inspiration from the childhood, expand on it, and create new images for Barbie and G.I.Joe to be sold in retail. The deliverables should include one complete Barbie/G.I.Joe and an accesory or partner of their choice. Guest Judge: John Hartwell, presentation guru.

Results...
All presented packages.



AND THE WINNER IS:

G.I.JOE BACK TO BASICS
Judges selected this as the winner for its combination of creativity, design and craft in coming up with this concept.



From another angle.



G.I.JOE COMMANDER-IN-CHIEF, ELECTION 2008
And the winner is?????



HIPSTER BARBIE
Come-on Indie records! Oh Yeay!



G.I. JACQUE
The anti G.I.Joe



BARBIE, THE GREAT MAGICIAN
Is she Siegfried or is she Roy?



G.I.JOE TRIATHLETE
Going to the olympics anyone, anyone?

Project Packaging - Challenge 3

Sipping and drinking, bold and light , stretched out over a period of time or line, is definitely the way to go.

The challenge the designers were faced with this week was to design beer packaging only using type. Each designer was assigned a specific typeface that would become their muse, and that was all they could use, no images, no illustrations JUST type. The final package delivery should include a bottle and some sort of 1-pack, 4-pack, or 6-pack that would serve as carrier for the beer. Guest Judges: Preeti Ayyangar

And here are the results...
All presented packages...



AND THE WINNER IS

COLT 45
Simple, innovative and right to the point. Great use of Bodoni.



SAPPORO
Because we all want to be a star, once in a while.



BROOKLYN SUMMER ALE
Charity in the big city



SMITHWICK'S
The Irish like their castles as much as they like their beer.
(FYI, the bricks are made of type)



FRANZISKANER
The frenchie with a scarf.



JACK DANIELS
Come on girls we love a good accessory.



HEFEWEISS
Because good beer should be given the prestige of wine.



RED STRIPE
Jamaica man!