For this challenge students were given Kroger brand as their main product to design. Deliverables included, 2 packages, one circular and square/rectangular box. To make this more interesting a couple of restrictions were put in place; company logo needs to stay true to it’s current version, photography must used on package, products chosen need to correspond with one another, design needs to be expandable to other products in the store and finally, all packages must be mocked up as they would be sold in the store.
Guest Judge John Hartwell
And now for the winner.
(Drum Roll...)
Total Value Oatmeal Cookies and Olives.
This solution is simple and sharp, and can be implemented onto other products with ease.
Detail
The others...
Kroger Baked Beans and Gas Relief
Kroger Chiles and Refried Beans
(and the photo would be where...)
Kroger Strawberry Jelly and Peanut Butter
Detail of illustration
Kroger Bandaids and Alcohol
Kroger Tomatoes and Raisins
Kroger Pasta and Garlic
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