JUDGE: The very distinguished Hank Richardson.
Some of his insights on packaging, design and life... ( in no particular order)
> Whenever you are presenting your design make sure your Brand Value is articulated
> When designing anything think of typefaces as voices, too many typefaces and no one can understand you
> In package design, one of the critical things to think about is protection of the product you are packaging
> Good brands build trust, duh
> Always do the squink factor and check hierarchy, figure out who is the hero of the package
> Burkey Belser, lawyer who developed nutrition facts
> Packages are mini posters on the shelf
> God is in the details
> Tell stories
And now for the winner...
Amos cookies
Some other contestants...
Pirate's Booty
Davids Sunflower Seeds
Bon Appettit Cookies
Daisy's Muffins
Frito-Lay Sunflower Seeds
Red Mill Cake Mix
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