Monday, July 28, 2008

Project Packaging- Challenge 2

A bark, a meow, a chirp and hiss or a click, were some of the noises that inspired this second week challenge.

This week the designers were tasked with finding a solution to a packaging problem while working within specific constraints. The challenge this week was to design "cat, dog, bird or reptile food packaging" while integrating photography and keeping the main package to 4 sides. The final package delivery should include a main food product, and some sort of treat or secondary food product as an extension, bringing the total to 2 packages, (note, the second package did not have to be 4 sided). Class was held at Realm Communications, were students got to experience a real conference room environment, as well as get some very honest and consumer savvy feedback. Guest Judges: Michael Stewart, Eric Berrios, Michelle Carlino, Winnie Widastra

And here are the results...


All presented packages...


AND THE WINNER IS...

MILK BONE
The judges felt that this packaged showcased a great combination of simplicity and reality, all wrapped around a great concept. 



From another angle, is it meat or is a bone?


A view from a above.


The others...

LYRICS, all about the structure.


Another view...


BROWNS, sing a little song your the birdman.



ORGANICS, for the conscious cat.


ZOO MED's, are you looking at me?


EVO, for the well manicured dog/owner.


MORNING SONG, because it's about heritage.


KAYTEE, keeping it fresh.



Feel free to leave us your thoughts, remember educational purposes only.


Saturday, July 19, 2008

Project Packaging - Challenge 1

Project Packaging is BACK! And now it will be documented every step of the way, so tune in every week to see what your fellow classmates are up against.

In the first challenge of the Portfolio Center creative competition, the 10 designers were tasked with finding a solution to a packaging problem while working within specific constraints. The challenge was to design "a bagged snack food (real brand)" using only 2 colors and 1 illustration style. The final package delivery should include an original flavor as well as an extension, total 2 packages. Guest Judge: Linda Doherty

And here are the results: A good variety to say the least.

All presented packages...



AND THE WINNER IS...

BAKEN-ETS
Judges felt that this was the most complete package, from concept, presentation and execution while still in keeping with the constraints for this challenge.



A close up, oink oink



The others...

MADHOUSE MUNCHIES, are you crazy yet



ZAPP'S, a little bite of New Orleans



FUNYUNS, 1969 that is all I got to say



KETTLE CHIPS, sullen girl it is



MUNCHIES, monsters & video games



TERRA CHIPS, something good for you



Feel free to leave us your thoughts, remember educational purposes please.

Friday, July 18, 2008

Spring 2008, a sample of finished works

This quarter Portfolio Center students had to choose from a list of products provided to them and design a packaging series for this quarters deliverables, we had hair dyes, yogurt, detergent and even a fast food rebrand.

The results...

Palmolive - Detergent



...the brand guidelines



Five Guys - Burgers & Fries


...the brand guidelines



Activia - Yogurt



... the back label,



... the cereal bar.



Manic Panic - Hair dyes



...dyes,



... the kit.



Dr. Bronner - Soap