Project Packaging - Season 3 - Challenge 5

Drink and Kern baby, Drink and Kern.

Deliverables: 2 packages (beer label and package), concept and ideal customer persona

Limitations: You can only used your assigned typeface.

Judge: Jeff Faught

THE WINNER!

Lagunitas, IPA, with a sailing twist.





The others:

Arrogant Bastard Ale, because sometimes we all think we are NOT WORTHY!



Olde English is officially seeing cuadruple.





Havli Bier, is a minimalist.





Future Brew, how does barley with no gravity make you feel.





Gamma Ray has gone psychedelic. Enjoy the vibes.

Project Packaging - Season 3 - Challenge 4

The inspiration for this challenges comes from green, how to be more green while still being blue. How can something as essential and natural be the cause of so much waste. How come we in the US are using 50 billion plastic bottled waters, yet we are only recycling 23 precent of them? Is it lack of education or information, are there products out there than can help us reduce so much waste? How can we take this information and spin it to our advantage in the water filter industry?

Deliverables: 2 packages (water container and replacement filter) , concept and ideal customer persona

Limitations: The package must portray the benefits of using this product clearly and address current concerns about recycling and environmental repercussions. Main package must have at least 1 diecut.

Judge: Michael Sater

THE WINNER!

Brita: Packaging the facts.





Pure Water 2 Go



Katadyn, for the college crowd.



Brita, with attitude.



Liv Pure



Brita

Project Packaging - Season 3 - Challenge 3

A woof and a meow and chirp, chirp, chirp, were the inspiration for this challenge.

Deliverables: 2 packages, concept and ideal customer persona

Limitations: It has to be dog, cat or bird food that is a main meal source. You must use photography, illustration and type and All must complement each other.

Judge: Mimi Tin

The Winner!

Castor and Pollux Organix. Food for the urban dog. This package kept true to its concept and execution supported it.





Some other projects

Nutro Cat food.





Morning Song Bird food.



Nutro Cat food.





Royal Canin Dog food.





Blue Buffalo Dog food.

Project Packaging - Season 3 - Challenge 1

Pop, pop, pop! That's the sound for this first challenge. Can you guess?
You guessed it, Popcorn it is.

Deliverables: Outside box and inside bag, concept and ideal persona.

Limitations: Package can only be 2 colors, and everything on the package should be hand drawn (lettering & illustration) with the exception of the barcode, nutritional information and mouse type.

Judge: Hank Richardson

And here are the results.

The Winner!

BlackJewell Popcorn, with a combination of great presentation and a design strongly supported in concept, this one stood this week as the judges favorites.

The presentation...




The bag.



The package.



Some other projects.

Newman's Own Charity Popcorn




Ike and Sam's Kettlecorn Popcorn




Paloma de Colores Popcorn



Poppy Cock Popcorn




Smartfood Popcorn

Project Packaging - Season 3

Season 3

New beginnings, new faces, new challenges and a whole world of opportunity. Stay tuned and watch what happens, when designers and packaging challenges collide.

For the next six weeks one new challenge and winner will be announced every week and you have a chance to comment/dish on your favorite and not so favorite designs.

So stay tuned and hope to hear from you.

Project Packaging - Challenge 6

And now for the last challenge of the quarter...

The melting pot, different cultures, different languages, different people, as one unified voice communicating to sell a product. In this last challenge, students were tasked with taking an international product and redesigning to fit in the US market while maintaining true to it's roots. The deliverables, 2 packages, 1 had to be a can. Guest Judge, Elizabeth Boyle.

Results...

AND THE WINNER IS...

FERRER, SPANISH PRODUCTS
To the point, elegant yet focused.




Another look.



GOYA BEANS
A little bit of fun in your fork.



QUAIL EGGS
Fun for everyone, what do you see.



HIME
If sushi is your think, hi me.



PHILLIPINES BARQUILLOS, DRIED MANGOES
Fun and appetizing



TAJ, FOODS
Are this supposed to be danish?



CREMA,
Mexican food anyone.

Project Packaging - Challenge 5

In the spirit of Walmarts' new rebranding I decided to tackle their house brands as one of our challenges for this quarter. Walmart like Target, Publix and Kroger, has some house brands that they champion, unfortuneately they don't take as much care of the packaging as they take of the price. So with that said, why not package Walmart house brands, it seems like the perfect opportunity. The deliverables for this challenge include 2 packages of any Walmart house brand.
Guest Judge: Hollis Wright.

Results...
All presented packages



AND THE WINNER IS...

GREAT VALUE LIGHTBULBS
Witty, environmentally conscious and monetarily savvy made this package stand out from the rest this week.



From another angle...



MAINSTAYS LAUNDRY ACCESORIES
Playful and unique.



GREAT VALUE JUICES
Fresh design for no so fresh juice.



COLORPLACE PAINTS
Interior, exterior anyone?


MAINSTAYS KITCHEN ACCESORIES
Because we all like to think that someone is paying attention.



GREAT VALUE JUICES
Making you look slim even when you are not.



HOLIDAY TIME
Great construction for great packaging.



EQUATE MEDICINE
Relief to your pain is on the way.