The inspiration for this challenges comes from green, how to be more green while still being blue. How can something as essential and natural be the cause of so much waste. How come we in the US are using 50 billion plastic bottled waters, yet we are only recycling 23 precent of them? Is it lack of education or information, are there products out there than can help us reduce so much waste? How can we take this information and spin it to our advantage in the water filter industry?
Deliverables: 2 packages (water container and replacement filter) , concept and ideal customer persona
Limitations: The package must portray the benefits of using this product clearly and address current concerns about recycling and environmental repercussions. Main package must have at least 1 diecut.
Judge: Michael Sater
THE WINNER!Brita: Packaging the facts.
Pure Water 2 Go
Katadyn, for the college crowd.
Brita, with attitude.
Liv Pure
Brita
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