a collaboratory: 2005, samples & more...

Milk and socks, tea and paint, chocolate, cereal and hair products (for kids, for dogs and even for the sporty ones) were some of the products redesigned by my 3rd quarter students in 2005.

2005 also saw the introduction of the presentation piece, it's purpose is to aid the students while explaining there products be to a critique panel or a client. Below enjoy a few that hit the mark with their clever approach.

2005 Samples...

Horizon Organic - Milk

A lot of detail went into this package from the "H's" on the lid to represent the degree of fat in the milk, to the detailed hierarchy of the nutrition facts put on the front of the package.

A view from above...

The presentation piece, done as a reversible poster to show the clutter in the market vs the redesign.

Aveda Baby Products - Hair Products

The presentation piece is held together with ribbon wish aids in closing the accordeon style book as well as represents the continuity of messaging throughout the packages.

7 - Hair Products

From bottle selection to the artwork to the message on the back, these packages were designed to embody the spirit of Lance Armstrong and his accomplishments.

Bottle detail, yes you better believe it this is ALL INT!

Suave - Dog Hair Products

A modern look at hair products for the animal industry.

Yogi Tea - Tea

Using Indian tapestries as inspiration, these packages take advantage of the rich colors and the intricate patterns to communicate, depth of flavor and curative history of teas.

A single package...

Multiple packages...

Tea bags...

Presentation piece.

Hanes - Men Socks

Strong, durable and manly are all qualities embodied by the packaging showcased below.

A view from above...

Presentation piece.

Dagoba - Chocolate

Parmalat - Milk

When disaster hits all that is left is hope, these packages apart from fulfilling there main goal- to provide fresh milk-serve as a reminder to the person receiving them that there is hope and Parmalat is there to help.

Sherwin Williams - Paint

Kashi - Cereal

Getting the "granola" out of cereal and taking an individual serving approach to Kashi, makes this packaging more appealing to the growing and more eclectic health food consumer, who is always on the go.