Mig Reyes on Teaching

"I'm not here to tell the students what I know. And they're not there to ask for my permission to do things. I'm there to help facilitate their own exploration, and to help them find working habits that jive best for them through each new assigned project. It's hard to 'teach' someone how to have passion and tenacity, so I'm there to give them problems to solve and encourage them to do it in the best way possible."

- Mig Reyes on being a teacher via Papermag
Read the rest of his interview here.

I think he put in words how a lot of professors/teachers think in the design field.

Integration Test

Trying to link blogger and tumblr!

...and we are BACK!

I can't believe my last post is more than a year old, i guess it is time for a much deserved update and photos. So here we go.

Here is a little recap of last year, yes I have been teaching but it hasn't been exclusively packaging. My class has taken a new turn, which involves packaging but it's not limited to it. It has presented a new challenge that has been filled with exciting twists. The new class is called retail branding and had it's origin with an A & F (Abercormbie and Fitch) brief that Hank got his hands on. He called me, we squared out the details and off on my new adventure I went.

I started off by teaching two quarters of the Abercrombie and Fitch class, a class about staying within parameters and still being innovative. Students were tasked with designing a line of t-shirts, a brand book, a package and a presentation, for one of the Abercrombie brands (A & F, Gilly Hicks, a&e (kids) and Hollister). The whole class culminated with a presentation to A&F's recruiters, very different for a PC class, this made things real in a hurry. ( As a side note: I just have to mention, things a PC have a way of getting done when deadlines arise that is almost magical. I think this could be a post in itself.)

The results—2 students got hired the first go around and 1 the second. Congrats to all of them they showed smarts and determination, and it paid off.

Currently we are taking a break from an A & F focused class and exploring with different brands under the PACSUN umbrella.

Here are some photos from the past year.


Experimental shirts portraying students individual concept:























A & F Class 2, students showcasing experimental shirts.





Actual finished designs will be posted as I can get a hold of them.